🔗 Share this article

Hello! I'm so eager to learn what color will define 2026. What's the scoop?

Brace yourself, since every year beginning in 1999, Pantone announces a defining hue. This selection is a reflection of the spirit of the times—influencing everything from our emotions and what we wear to how we design our living spaces. Last year's color was the rich tan "a creamy brown," following the gentle and peachy "Peach Fuzz."

The new choice, though, is somewhat unexpected. It is "a billowy white," which Pantone calls a "billowy, balanced white."

Laurie Pressman, vice-president of the Pantone Color Institute, stated that it is "a pivotal neutral tone … permitting all colors to be highlighted."

Interesting, Cloud Dancer… seriously, white? Is this a prank? Does white qualify as a distinct hue?

What is the best way to characterize the hue of a cloud? A blank page? Although many view white as a color, all color is essentially a spectrum of light waves. You can find it in a box of crayons, so I'd argue the answer is yes.

If Pantone is pulling our leg is more difficult to ascertain. The company states, Cloud Dancer mixes well with other colors, avoids sensory overload, declares simplicity, and projects quiet sophistication.

Responses from critics, however, has proven more critical. Several voices have suggested Pantone of being completely "out of touch." Fashion and trend forecaster Mandy Lee described it as "a let-down." Some have even compared it with subtle advocacy of problematic concepts seen in recent advertising.

Okay, it's to be hoped they're blissfully unaware that this isn't the best moment to be explicitly championing the color white... Therefore, how might someone who doesn't follow a catwalk incorporate this news in daily life? I just painted my ceiling with white, does that count?

Yes, that certainly counts. The same goes for your wireless speakers, sink, or linen sheets.

The timing is curious you mention catwalks, because many recent shows have been bold and fuzzy, featuring naturally dyed materials on the runway.

All-white outfits made appearances, like always, in high-fashion looks—from elegant blouses to tailored gowns. High-profile figures have also been photographed in crisp all-white outfits at major events.

The positive takeaway is: you probably already own pieces in this "subtle" designated shade. According to Pressman, Cloud Dancer "embodies a greener option for the sustainability-minded," which might translate to not having to buy new items at all.

AT LAST, a fashion trend for the truly minimalist. An empty canvas, so to speak. A haven of serene simplicity amid the clutter. I'm convinced, I'm sold. Are you planning a all-white theme for your wardrobe?

Absolutely not. Have you ever tried to remove red wine stains from a white shirt? I'm not seeking more laundry disasters in 2026.

I do possess a pair of formerly pristine sandals, and this classic footwear remain perpetually fashionable.